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Protecting water quality and Wild Atlantic Salmon

We are proud of our award-winning leadership in conserving wild Atlantic salmon through research and restoration efforts on the lakes, rivers and streams in the woodlands we own or manage, and in youth education programs that focus on conserving salmon and its habitat.

Each year, we raise and release over 80,000 young salmon fry to local rivers and streams. Focusing on pollution prevention, we implemented the world’s first application of reverse osmosis technology in a pulp mill, resulting in a reduced water consumption of 2000 gallons per minute. We are also implementing an internal water recovery and filtration system to reduce water consumption by over 25% at Irving Tissue in Saint John.

We are also active in researching and conserving endangered coastal eco-systems and the wildlife and plants that depend on this unique habitat. Together with the World Wildlife Fund and Environment Canada we have worked to save the rare St. Lawrence Aster.  Our efforts to protect the endangered piping plover have earned international recognition.

Recognition for our efforts:

• We are the first corporate entity to win the national Government of Canada’s Recreational Fisheries Award.
• The Atlantic Salmon Federation honoured us for our research and conservation efforts.
• The Miramichi Salmon Association bestowed us with a lifetime achievement award.
• Gulf of Maine Visionary Award