Atlantic Canadians Help Raise $50,000 for Local Food Banks through “Buy Atlantic, For Atlantic”

MAJESTA and CAVENDISH FARMS team up with local residents to support local families in need.

Dieppe, N.B. (June 28, 2013) – Residents across Atlantic Canada came together with MAJESTA and CAVENDISH FARMS to help raise $50,000 through the Buy Atlantic, For Atlantic program. The funds are being distributed to the provincial food bank association in each Atlantic province to help support individuals and families in need. 

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“Consumers across Atlantic Canada clearly share our passion and commitment for supporting those in need in the communities we call home. We want to thank everyone who helped us reach our goal,” says Jim Schedler, Vice President of Marketing, MAJESTA. “Buy Atlantic, For Atlantic was created by MAJESTA and CAVENDISH FARMS to give back to local food banks and we know the $50,000 donation will be critical in helping get food into the hands of those who need it most.”

As part of the campaign, consumers saved $1 when buying MAJESTA and CAVENDISH FARMS products and $1 was donated to local food banks across Atlantic Canada. Each provincial food bank association will receive a base donation of $5,000, with the remaining funds being distributed based on Hunger Count, a report compiled by Food Banks Canada that ensures donations are distributed across each province based on community need.

“CAVENDISH FARMS has deep roots in Atlantic Canada, so we’re proud to give back to our community in a way that aligns with what we do every day - providing Atlantic Canadians with food for themselves and their families,” says Greg Fash, Vice President of Marketing, CAVENDISH FARMS.

About MAJESTA

MAJESTA is the soft and green choice for household paper products. MAJESTA products are made from trees from J.D. Irving, Limited’s forests. As part of its award-winning commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50+ years, J.D. Irving, Limited has planted more than 940 million trees. Since 2001, J.D. Irving, Limited’s forests have been certified by The Sustainable Forestry Initiative Inc. (“SFI”). In the U.S., the company’s forests are also certified under the Forest Stewardship Council® (FSC® C041515). Part of the J.D. Irving Group of Companies, a family business in operation for more than 130 years, MAJESTA’s head office is located in Dieppe, New Brunswick.

Our promise is: We plant three trees for every one we use to produce MAJESTA products. Both soft and green, MAJESTA delivers the softness you can feel and feel good about. To learn more, visit: www.majesta.com.

About CAVENDISH FARMS

CAVENDISH FARMS is a leading producer of high quality, great tasting frozen potato and appetizer products for both restaurants and retail markets throughout the United States, Canada, Asia, Caribbean and South America. CAVENDISH FARMS has four state-of-the-art potato processing plants – one in North Dakota, one in Lethbridge, Alberta and two in Prince Edward Island – and an appetizer facility in Ontario. Part of the J.D. Irving Group of Companies, a family business in operation for more than 130 years, CAVENDISH FARMS’ head office is located in Dieppe, New Brunswick. To learn more, visit: www.cavendishfarms.com. 

For more information:
Sheri Papps/Andrea Hanft
Paradigm Public Relations
spapps@paradigmpr.ca / ahanft@paradigmpr.ca
416-203-2223